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Premiere launch interactive peel & read labels with partner Berkshire Labels

Premiere have worked with label partner Berkshire Labels to launch a new range of interactive peel and read labels.

Along with digital print flexibility and peel and read versatility, the label carries an invisible embedded watermark which now makes it interactive.

Berkshire Labels interactive partner for this project was Linkz. From scanning the label with a smart phone the end user is taken off to enjoy training videos, technical and safety data and connect directly to the new webstore.  How does this work?

The labels were part of Premiere’s new brand relaunch which took place last month at Amsterdam’s ISSA Show. Peter Brown, Premiere’s director of innovations, sales & marketing said: “Premiere’s innovative partnership which Berkshire Labels demonstrates our commitment to raising customer service levels across our trade markets ensuring we maximise brand education and global sales opportunities. Berkshire Labels came to the table with some great innovations that enabled us to fulfil our goals.”

Paul Roscoe, managing director for Berkshire Labels, added: “its been great to work with Premiere right from the early stages of discussing all possibilities, sharing machine drawings of the newly required capital investment, embedding the Linkz technology, right through to meeting the tight deadlines and supporting their new brand launch in time for the show”.

Read the article in Packaging News